On October 29, 2026, at Facility 1 of Lac Hong University (LHU), the seminar "Content to Commerce: From Creative Video to Sales Conversion" provided a highly practical learning environment for students interested in E-Commerce, digital marketing, and content creation.
The program not only helped students update their knowledge on video sales trends but also served as a signature activity reflecting LHU's educational philosophy: bridging theoretical knowledge with hands-on practice on real products and actual business contexts.
Mr. Trung Nguyen and Mr. Thành Nam sharing insights at the seminar.
Speaker Thành Nam directly guiding students on product camera angles.
Studying E-Commerce Beyond Textbooks
In the digital business landscape, a great product must be communicated through compelling content to reach customers, generate engagement, and drive purchasing decisions. Therefore, E-Commerce students must simultaneously understand products, consumer behavior, digital platforms, and effective sales content construction.
Through the "Content to Commerce" seminar, LHU students gained exposure to the entire process—from video ideation and message selection to transforming content into commercial value. Concepts typically found in textbooks were contextualized into scenarios closely mirroring corporate and market realities.
From Theory to Hands-On Practice with Real Products
The highlight of the program was its "learning by doing" approach. Students did not merely listen to professional insights; they observed, analyzed, and practiced content creation strategies for real products.
Through this, learners gained a clearer understanding of the core questions underlying E-Commerce operations:
What makes a product stand out to customers?
What message must the video convey to capture viewers' attention?
How can view counts be converted into engagement, demand, and purchasing action?
How must creative content connect with business objectives?
At LHU, students receive hands-on guidance and practice directly alongside experienced speakers and experts.
Students practicing product video recording.
These represent essential competencies students must cultivate when pursuing careers in E-Commerce, digital marketing, e-commerce platform management, and brand communications.
Practical Perspectives from Industry Speakers
Featuring presentations by MSc. Trung Nguyen and Mr. Thành Nam, the seminar delivered practical examples and perspectives regarding the role of video in the online shopping journey. Attendees were encouraged to view content not merely as a media product, but as a strategic tool connecting products with the right target audience.
Key highlights included:
The trend of short-form video in online sales operations.
How to leverage product characteristics to build engaging content.
Content creation mindsets aligned with conversion goals.
Essential skills for students entering the E-Commerce industry.
Career opportunities within digital business and content creation.
Training Aligned with Corporate Demands
Thematic activities, seminars, and practical experiences form an integral part of Lac Hong University's educational orientation. The university prioritizes creating an environment where students can apply knowledge to real-world problems while engaging with tools, products, and workflows that reflect corporate standards.
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After finishing the product video recording, students directly edit their footage in LHU's computer laboratory.
The "Content to Commerce" seminar served as a bridge between theory and practice, helping students not only understand E-Commerce but also visualize how specialized knowledge is applied to create genuine value in practice.
