Management and Marketing Lab

The Management and Marketing Lab was established under Decision No. 941/QĐ-ĐHLH dated July 24, 2025. Located in Room D301, Campus 2, the facility provides a dedicated space for Marketing students to study and gain practical experience. It also serves as a venue for workshops, seminars, student research activities, project-based learning, and other related university events. The facility is managed and operated by the Faculty of Administration – International Economics.

The Lab was officially inaugurated on December 24, 2025, marking another step in LHU's efforts to strengthen practice-oriented education by integrating technology and current communication trends into teaching and learning.

Designed as more than a traditional classroom, the Management and Marketing Lab allows students to develop practical skills in communication, sales, and content creation in a professional learning environment. It also provides opportunities for collaboration between the University and industry through practical activities and projects.

The Lab is designed to resemble a small marketing agency and creative studio, giving students a flexible environment to work on ideas, conduct team discussions, develop marketing strategies, and carry out practical business projects.

A fexible and modern learning space

Located in Room D301, Campus 2, the approximately 60-square-meter facility includes several functional areas:

- A main workspace with seating for 20 students, designed to support teamwork and discussion.

- A dedicated livestream studio equipped for hands-on practice in live selling and digital content production.

- A product display and storage area for showcasing student projects and marketing campaigns.

- Group discussion and technical support areas that provide a comfortable and collaborative learning environment.

Technology to support practical learning

The Lab is equipped with a range of technologies to support teaching and student projects, including:

- A high-speed wireless network using the UniFi U6-Pro Wi-Fi system.

- An INFOCUS P127 projector and a 120-inch ceiling-mounted projection screen for presentations, workshops, and classroom activities.

- A Dahua security camera system to support facility management and security.

Learning through real-world practice

The facility supports practical learning across a range of marketing subjects, including:

- Digital Marketing: applying digital tools and marketing strategies.

- Livestream Sales Practice: producing live content and gaining experience with livestream equipment.

- Marketing Management and Strategic Marketing: planning and implementing marketing campaigns based on real business scenarios.

- Event Management: organizing workshops, seminars, and promotional events as part of the learning process.

By combining classroom instruction with practical activities, students gain a better understanding of how marketing concepts are applied in professional settings.

Preparing students for their careers

Learning in the Management and Marketing Lab helps students strengthen both technical knowledge and practical skills while becoming familiar with current technologies used in the marketing industry. Through project-based learning, workshops, and teamwork, students also develop communication, presentation, and negotiation skills.

These experiences help prepare graduates for careers in marketing, brand management, digital communications, business development, or entrepreneurship.