CONTENTS

    The researching of the brand development: the case of lac hong university in dong nai province

    NGUYEN VAN DUNG 1
    PHAN THANH TAM2
    1. Lac Hong University (LHU)
    2. Lecturer of LHU

    This paper, entitled “THE RESEARCHING OF THE BRAND DEVELOPMENT:
    THE CASE OF LAC HONG UNIVERSITY IN DONG NAI PROVINCE” conducted

    The Exploratory Factor Analysis results showed that there were four factors, which included of factors following community relations and recognition engine; internal publication; Events and news; and social investments of the brand development of Lac Hong University in Dong Nai province with significance level 5 %. In addition, the research result processed from SPSS 20.0 software. And Test KMO and Bartlett two tests that indicated the suitability of your data for structure detection. At the same time, the result was also a scientific evidence and important for researchers, and policy makers who apply them for developing the Lac Hong University in the future.
    The main objectives of this study were to:
    - Identify the principle factor of the brand development of LHU.
    - Measure the impact of these factors of the brand development of LHU
     


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